Mumbai: FirstCry.com, online store for newborn, baby & kids products has appointed KlugKlug a New Delhi-based global decision-making B2B tech platform for the brand's influencer marketing decisions and outreach. KlugKlug will help the company to find the right influencers for their products in order to reach out to their target audience.
As a part of this collaboration, KlugKlug will be powering the influencer’s outreach with accuracy and in-depth insights about the influencers across India. KlugKlug is solving the issue of 'true' and instant searchability for influencers with relevant audiences, which will allow FirstCry to engineer between 20-80 per cent efficiency when making decisions on influencer marketing.
KlugKlug co-founder and CEO Kalyan Kumar expressed his views on this collaboration, “The KlugKlug family is very excited to join hands with FirstCry to drive their Influencer marketing, which is a core focus area for them. Through a very data led approach, we have been able to instantly provide FirstCry the right pipeline of influencers Who can tell the brand’s story to the right audience and drive sales."
A very enthused Firstcry.com chief business officer Vivek Goel had this to say “We have seen many platforms for Influencer marketing but none as scaled and accurate as KlugKlug and thus useful in helping us build our affiliate program. Incisive, realtime and great support”.
FirstCry as an international platform covers outspread across with two lakh baby & kids products, two million happy customers, and over two thousand top-notch national and international brands like Babyhug, Chicco, Graco, BSA, Johnson & Johnson, Huggies, Pampers, Medela, Pigeon, Mothercare, Fisher-Price, FunSkool, Lego, Disney, Barbie and more you can look forward to an unparalleled shopping experience with FirstCry.
KlugKlug's roadmap includes developing AI-based tools to improve the influencer marketing experience and provide data-driven insights to brands and marketers. Furthermore, the platform aims to connect influencers and brands by offering a comprehensive platform for managing campaigns, monitoring performance, and analysing data. To respond to the growing interest in influencer marketing, KlugKlug intends to expand its services to new markets and social media platforms.
