MUMBAI: FCB India is the only Indian advertising agency that walked away with a Yellow Pencil at the D&AD Awards 2018. 

FCB India won a Yellow Pencil for The Times of India campaign, #NoConditionsApply, which invoked a revolution, in the Community Experience category. 

The campaign has been lauded both nationally and internationally and was the most awarded at Goafest 2018, where it won 12 Abbys (four gold, five silver and three bronze metals). The campaign has also been recently shortlisted at One Show and is among the top three finalists at New York Festivals. 

https://www.youtube.com/results?search_query=no+conditions+apply+sindoor+khela

Crafted by FCB India, the #NoConditionsApply campaign was launched during the Durga Pooja in September 2017 to call for inclusive celebrations and celebrating tradition without division.

Excited on the win, FCB Ulka CCO Swati Bhattacharya says,  “I am humbled by the win. It is a moment of great pride and a testimony of our journey of being brave!”