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Faber-Castell India associates with sports personalities for ‘Art with Purpose’, 2019 finale

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MUMBAI:  For the second running edition of the annual offline campaign ‘Art with Purpose’, to amplify this year’s theme “Sport that I love”, Faber-Castell India has associated with renowned sports personalities - Prashanti Singh & Deepak Chahar for their season’s finale.

The 2019 edition of ‘Art with Purpose’ was launched in July 2019, wherein they reached out to almost 1,700 schools and about 1.5 million students participated from across the country.  After six months and three phases of the campaign, Faber-Castell India is gearing up for the finale of this season.

Indian National Women’s Basket Ball player Prashanti Singh said, “Any type of creative work like arts, sports etc., needs a lot of passion & emotion. I am happy that Faber-Castell India has taken this Initiative of letting students talk about the sports that they love through art. Basket Ball has been my life and the sport has given me a purpose in life. Today I am happy to see my fellow Indians excel at multiple sports and I am confident that this initiative will help children appreciate both art and sports.”

“I am very pleased to support the ‘Art with Purpose’ initiative of Faber-Castell India. This initiative takes me back to my school days when sports used to be an integral part of my formative years and I am happy that Faber-Castell is encouraging students in expressing themselves through the language of art. This unique combination of Art and sports allows children to open up to both physical and creative aspects of their personalities and I wish this initiative a great success," said Indian cricketer Deepak Chahar.

Faber-Castell India marketing director Nisha Sara Jose said “’Art with Purpose’ has been one of the most exciting properties of Faber-Castell India initiatives for last 2 years. We are delighted to have partnered with both Deepak and Prashanti for this year’s finale. Arts and sports play a big role in uniting people of diverse cultures and backgrounds, bringing them together to celebrate skills, talent, and creativity. We look forward to seeing how students create meaningful impact by combining these two together.”  

Faber-Castell India will be announcing the 12 winners from across the country and rewarding them with an off-site in Goa followed by an award ceremony in presence of Prashanti Singh & Deepak Chahar on 18 January 2020.

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