Mumbai: Washroom automation accessory brand Euronics has roped in Bollywood actor Hrithik Roshan as its brand ambassador. As a part of the partnership, the actor would be the face of Euronics brand campaigns for the upcoming year. 

“We are excited to partner with Hrithik Roshan for our brand campaign that targets the segment of the audience who is more aware and makes a conscious choice of upholding their health and safety,” said Euronics CEO Viknesh Jain. "His body of work that encompasses versatility and evolution, is very much in line with how we operate. The fact that he is an icon, whose lifestyle is aspirational for families and individuals pan India - is a bonus."

The brand campaign introduces a range of sanitary ware aimed at an evolved audience base demanding high quality, new age accessories and equipment to foster health and hygiene. 

“The pandemic has taught us a lot, and maintaining health and hygiene is not just an option, but a way of life now. As an ambassador, my decision to associate with Euronics comes from a personal capacity," stated Hrithik Roshan. "I prioritise the well-being of my family and all my associates, and Euronics solves my sanitation concerns."