Essence appoints Magda Wolder as head of experience, APAC

Essence appoints Magda Wolder as head of experience, APAC

She will lead the agency’s creative, content innovation & studio in the region

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New Delhi: Essence, a global data and measurement-driven media agency which is part of GroupM, on Tuesday appointed Magda Wolder as head of experience, APAC. Based out of Singapore, she will lead the agency’s creative, content innovation and studio capabilities in the region. 

Joining Essence in 2018, Wolder was previously head of creative Strategy, EMEA at the agency’s London office. With over a decade of experience bringing advertising and ideas together in the media, technology and entertainment industries, she earlier worked as a senior researcher for EMEA at Netflix in the Netherlands, as well as a lead creative strategist and head of customer closeness at Sky in the United Kingdom.

“In addition to my focus to drive personalisation at scale for our clients in APAC, I am keen to help nurture emerging creative talent and imagination in this region. We have a very talented creative team on the ground here and I cannot wait to see what we will achieve together in 2021,” said Wolder on the new role.

Essence’s Experience capabilities utilise data science and machine learning to deliver more relevant, meaningful and effective personalised experiences, while protecting consumers’ data privacy. In APAC, Wolder will head a team of creative strategists, conceptual thinkers, design experts and technology-powered production partners to create data-driven creative innovation for Essence’s clients in the region.

“We are delighted to have Magda join our APAC team. With her impressive brand experience, as well as her deep understanding of Essence’s unified approach to data that brings creative and media closer together, we are looking forward to the creative innovation she will bring to media channels and content programmes for our clients in this region,” said Essence senior vice president, client partner, APAC and managing director, Singapore, Monica Bhatia

“With Magda’s leadership, I am excited about the creative technology and experience products our Experience team will continue to deliver through Essence Global Ventures, which will be scaled to help brands across APAC and globally succeed in the new economy,” said Essence CEO APAC, T. Gangadhar.