Mumbai: Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness.
"Eggoz realises the potential of growing demand for UV sanitised eggs in India and, the brand has created its 'Extra In The Ordinary' campaign intending to introduce the Eggoz brand proposition and raise awareness about it," the company said in a statement.
The integrated marketing campaign includes four video assets, each demonstrating how a daily dose of Eggoz Nutrition gives ordinary people the additional skills they need to become #ExtraInTheOrdinary. These four videos depict four distinct scenarios with family, teenagers, fitness, and female-centric screenplays, all emphasising attaining modest but surprising goals to create the ‘Extra In The Ordinary’ feel. Eggoz has a targeted approach to reach their desired TG with a mix of mediums, said the statement.
The campaign is streaming across OTT platforms such as Disney+ Hotstar, SonyLiv, India vs South Africa ODI series, YouTube, Facebook, Instagram, Google Display Network and impact properties like Inshorts and Truecaller amongst others.
The campaign highlights how Eggoz goes above and beyond for their customers by delivering super fresh eggs from farms to their plates following eleven safety checks including UV-sanitisation and ensuring an extensively researched quality hen feed to ensure the customer gets a consistent, tasty and nutritious quantity of protein with every egg.
"This campaign promotes the company's strengths as a consumer-focused and integrated farmer egg brand in India, as well as its objective of providing chemical-free, completely integrated eggs from farmers around the country," stated Eggoz co-founder Abhishek Negi. "This campaign will serve to raise awareness about Eggoz 's world-class services and explain how, as a brand, we are prepared to assist India in its further growth. Our goal with this integrated brand campaign is to establish our brand image and offering among current and potential customers."
