Mumbai: Eggoz, a Gurgaon-based integrated farmer egg brand has appointed Samarth Wadhwa as the company's new head of marketing.

Wadhwa carries nine years of experience in marketing, brand management, product promotions, and digital marketing. The company termed the appointment as a strategic move to capitalise on its recent success and the vision to grow. Wadhwa will be responsible for directing the marketing function and defining the short-term and long-term strategies of the brand, it said in a statement.

Eggoz co-founder Abhishek Negi said, "Samarth is an expert in the field of marketing as well as a strategic thinker. He provides a varied set of abilities and a wealth of expertise to help Eggoz expand in India. His enthusiasm and dedication to his work will be invaluable in helping Eggoz shape and develop new opportunities."

Wadhwa oversaw Brand and Digital Marketing roles at Ford India and Honda Motorcycle & Scooter India before joining EGGOZ. He has completed his bachelor's degree in Computer Applications from Bharati Vidyapeeth University Institute of Management & Research in New Delhi, as well as an MBA in Marketing and Finance from the same institution.

“It is an honor to be a part of EGGOZ, the first consumer-focused and integrated farmer egg brand in India, and promote their mission of supplying chemical-free eggs fully integrated from farms in every corner of India. I am confident that EGGOZ's products, services, and strategies will quickly propel it to the top of India's business landscape,” said Wadhwa.