Mumbai: Homegrown online travel platform EaseMyTrip has announced the appointment of actors Vijay Raaz and Varun Sharma as brand ambassadors. This is the first time that the travel portal has onboarded any brand ambassadors.

The actor duo will be part of the nationwide new campaign launched by the brand and with their mass appeal and connect with the audience will complement the brand’s image, said EaseMyTrip.  

“We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies," said EaseMyTrip CEO & co-founder Nishant Pitti. "EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma." 

Vijay Raaz and Varun Sharma are known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date, while being 100 per cent bootstrapped and profitable since inception, said the company.

Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionised the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.”

Vijay Raaz added, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

EaseMyTrip has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, train waitlisted feature to offer discounted airfares to users with unconfirmed train tickets, among others, said the company in a statement.