E-grocery platform Grofers unveils its new logo

E-grocery platform Grofers unveils its new logo

The brand has now changed its name to lowercase- ‘grofers’.

Grofers

MUMBAI: Online grocery shopping app grofers has announced a change in its logo. The brand has now decided to change its name to lowercase.

The online retailer took to its blog page to give an insight into the logo change, with a blog titled “Meet Our New Logo”.

“At grofers, we have embarked on such a massive odds-defying journey that it is necessary for us to view everything in front of us with awe, instead of succumbing to our sceptical and cynical instincts that naturally come with experience,” the company says in its blog, highlighting that the company wants to see the possibilities of changing lives for the better for millions more.

Explaining why it felt the need for change it writes, “The change to lowercase is a reflection of this innately curious spirit that wants to collaborate, solve problems, and stubbornly refuses to take no for an answer; this is the same childlike spirit at grofers that is creative, kind, and above all, has a boundless imagination.

The company further added, “For grown-ups, our lowercase wordmark is a reminder to maintain humility, simplicity, and honesty while serving those who are the very reason for our existence: our customers. We’re excited for what this chapter signifies and hope you will love our new logo as much as we do.”

https://grofers.com/blog/meet-our-new-logo/