Divo signs Indian music composer and artist duo Vivek-Mervin

Divo signs Indian music composer and artist duo Vivek-Mervin

Their latest single, ADDICTIVE, is now available across streaming platforms.

Mumbai: Divo, digital media and music company, which has recently been acquired by Warner Music India, has signed up music composer duo Vivek-Mervin for their artist services. Vivek-Mervin duo consist of Vivek Siva and Mervin Solomon, who are known for their work in Tamil language films.

They are among the mainstream film composers who have embraced this music consumption transition over the last decade and released songs for films. They have today released their latest offering, a Tamil single called ADDICTIVE.

As the title suggests, ADDICTIVE is about a boy getting addicted to his girl crush and is ready to let go of all the worldly pleasures and goes on to say that she is more addictive than all of them. It is an upbeat pop song which is shot in the beautiful locations of Switzerland and France. The video also features actors from France - Kanika & Mehmet who play the love interests.

The song ADDICTIVE has been penned by lyricists, Nixon and Bala, sung and also performed by the duo themselves, Vivek Siva and Mervin Solomon. The video is directed by Thushy Sivan (Paris). As part of the association, Divo will be looking after the entire distribution on streaming platforms, publishing along with influencer and content marketing.

The song is available on the below platforms:

Gaana

Apple Music

iTunes

Spotify

Resso

Amazon Music

YouTube Music

JioSaavn

Wynk

Vivek-Mervin said, “We are delighted to release our latest single in partnership with Divo Music. As well-established players in the South market, Divo knows its audience well and can help us reach out to maximum listeners. We look forward to future collaborations with them.

“We are excited to release our new song ADDICTIVE and hope that our fans enjoy listening to it”, they further added.

Divo founder and director Shahir Muneer said, “We are glad to onboard the famous Vivek-Mervin duo, who are known for their hit songs and contributions towards the Tamil music industry. We aim to use this collaboration to set a benchmark in terms of artist services beyond traditional distribution, by also encompassing a 360-degree solution across content creation for digital including vlogs, short video content, and also use our agency services for handling their release’s marketing for influencer marketing. As a very talented duo we look forward to helping them grow in their musical journey.”