Mumbai: Media agency Dentsu X India, on Wednesday, won the media mandate for Tata 1mg - India's largest digital healthcare platform.

Dentsu X will oversee the brand’s planning and buying duties for traditional as well as digital media. The account will be serviced from the agency’s Gurugram office.

Speaking on the partnership, Dentsu X India chief executive officer Roopam Garg said, “We are delighted to get the opportunity to work with a future focussed and trusted brand like Tata 1mg. At dentsu X, we answer ‘Why beyond What’, led by our people, data and tech. We look forward to helping the brand with solutions based on the same.”

Tata 1mg co-founder Gaurav Agarwal commented, “We are excited to work with Dentsu X. Through their data-driven methodology, they have already established themselves as an integrated media firm and among the best in their industry. We look forward to collaborating with them on cutting-edge media innovations and opportunities.”