Curry-Nation wins Borosil's creative biz

MUMBAI: Borosil has awarded its creative duties to Curry- Nation following a multi-agency pitch.

The size of the account is estimated to be Rs 60-70 million.

Curry-Nation director Priti Nair said, "There exists an opportunity to carve a niche for the brand. And Borosil‘s equity in the market was an added advantage. It‘s a brand that we have grown up with and it makes me proud to be associated with its stature."

Pannaswami added, "Glassware is usually seen through the paradigm of design. But there are so many more facets that are relevant in a consumer‘s life space which haven‘t been leveraged as yet. It is these consumer insights that we wish to leverage and reposition other glass brands in the market today."

Borosil is a glassware company based in Gujarat, India. The company mainly produces laboratory glassware and microwavable kitchenware.