MUMBAI: CupShup, an independent advertising start-up, has joined hands with upGrad to help corporates upgrade their skills in today's fast-changing technology landscape. upGrad is one of India’s largest online higher education company, which provides online programs in Data Science, Artificial Intelligence, Digital Marketing, MBA in collaboration with some of the most reputed universities in India and internationally, like IIT Madras, IIIT Bangalore, BITS Pilani Deakin University, Liverpool Business School among others. The company’s core differentiator is its deep investment in technology and the learning experience, as well as a high-touch model to ensure the highest rates of completion by any online player in the world and a focus on successful career transitions for its learners.

With CupShup’s support, the team distributed more than 3 lakhs cups in 10 cities including Bengaluru, Delhi and Mumbai earlier this year. The team plans to successfully tie-up with 1000+ corporates by the end of this quarter. The cups were distributed with some unique and innovative taglines, in major corporate & tech parks, motivating corporate employees to take up these programs to ‘rise up’ in their careers.

In addition to cup branding, other branding options like lift, pedal lock were explored to generate brand awareness. Career counsellors from upGrad visited the corporates to interact with professionals and advise them on the need for upskilling.

Commenting on the campaign, CupShup, co-founder Sidharth Singh said, “Corporates now understand the importance of upskilling to grow in their respective careers. Our campaign with upGrad is very relevant as it is targeted at the corporates and focuses on the benefits of upgrading their skills and how can one select the right path to sustain themselves in the corporate."

upGrad chief business officer Abhishek Arora said, “Discussing career choices and growth prospects becomes more contextual in workplace than in an informal environment. CupShup has helped us to reach our core TG in the right context, which has helped us to scale our business. While we have started with a 10-city campaign, we plan to scale the activity to more cities in the coming quarters.”