Mumbai: On Wednesday, Crosshair Communications announced that it had won the PR contract for Formula 11 Karting, Next-Gen Karting. The agency will be responsible for the brand's visibility and public relations, along with media duties. In addition to this, Crosshair Communications will also handle the communications strategy, campaign launching, and industry leadership positioning, along with managing media relations.

Snow World Entertainment’s Formula 11 Karting comes with the fastest karting track spread across 4.5 acres of land in the heart of Noida. Enabling guests an ultimate thrilling experience of driving on an international race track, the Formula 11 Karting track is 700 metres long and eight metres wide for a single lap, where one would cross 11 sharp turns to reach the end of the lap. With upgraded safety and sanitation protocols, the finesse of the global racing circuit is seen through the best-in-class paddock hospitality experience and assistance provided by an international consultant who has been key to designing six Formula 1 tracks globally.

Commenting about the engagement, Crosshairs Communication founder Stuti Jalan said, "We are thrilled to partner with Formula 11 Karting, which is committed to fostering inclusivity in Indian motorsports. For Formula 11 Karting, we are looking forward to developing and implementing disruptive communications campaigns that will raise brand awareness and target the appropriate audiences. I have faith that we will increase brand affinity and support the company in achieving its goals."