Mumbai: While people had just resumed their travel journeys, conversations around the new Covid-19 variant have curbed some of the enthusiasm once again, adding to the hassles around planning a trip. Keeping this in mind, online travel company Cleartrip has launched its latest advertising campaign.
The campaign reflects the brand as the most flexible travel partner for consumers in times of uncertainty, drawing upon customer-centric flagship products which take care of uncertainties around travel planning.
Talking about the campaign, Lowe Lintas chief creative officer Sagar Kapoor said, “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”
Based on key insights, the latest campaign conceptualised by Lowe Lintas Bangalore, highlights the travel app’s product offerings like offering 100 per cent refund on cancellations and enabling consumers to change plans easily. Launched with the idea of ‘Book abhi and Cancel kabhi Bhi, the offering makes travel plans truly flexible. While cancelling or postponing travel plans were so far costly choices, the Flipkart Group company, through its latest campaign, informs consumers that these options are readily and economically available to them when they book travel plans through the platform.
“With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well," Cleartrip chief marketing officer Kunal Dubey said. "The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries.”
