Mumbai: Online travel company, Cleartrip has recently appointed Lowe Lintas to manage its creative duties. The Bangalore office of the agency will handle the creative mandate for the brand.

The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the new industry landscape, said the statement.

“We are happy to onboard Lowe Lintas as our creative partner. Our approach will be to not only build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful," said Cleartrip chief business officer Prahlad Krishnamurthi. "We will be closely working with the Lowe Lintas team and expect that their strategic, innovative, and forward-looking approach will contribute immensely to further building the Cleartrip brand and propelling our growth. We look forward to a rewarding and long-standing partnership.”

Companies in the travel and tourism industry must reposition themselves for the post-pandemic market and adapt to the mindset of a new, cautious breed of consumer. Lowe Lintas will play an integral role in positioning Cleartrip as the go-to travel partner in the minds of these travellers, said the agency in a statement.

"The last year and a half has really taught us the true meaning of a 'VUCA' world," said Lowe Lintas executive director and branch head - South Sonali Khanna. "In order for impacted industries, like travel & tourism, to get back on track, we need to devise transformational strategies. Lowe Lintas is no stranger to bold new ideas, and we’re delighted to partner with Cleartrip to meet this challenge head-on."