MAM

Bombay Shaving Company appoints Varun Gupta as senior vice president - growth

Previously, Gupta led the launch network for RP - Sanjiv Goenka Group's FMCG business.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/27/bb.jpg?itok=lIrFgmSB

MUMBAI: Personal care brand, Bombay Shaving Company has appointed Varun Gupta as senior vice president – growth. With this appointment, the Delhi based grooming and hair removal brand further strengthens its executive leadership to deliver on its mission of “of reaching two crore bathrooms, with five products per bathroom, creating ten minutes of happiness”, in the next 12-16 quarters, the company said in a statement.  

The Company will rely on Gupta’s D2C-to-Omnichannel expertise to stitch together consumer experiences with solid, long-term business outcomes going forward, as it aims to become IPO ready soon.

Gupta was the founding member of ‘Too Yumm!’ & ‘The Gift Studio’ during his time at the RP - Sanjiv Goenka Group, having led the launch network for their FMCG business with ‘Too Yumm!’. He has also had stints at Unilever and Pepsico.

"Varun brings a wonderful blend of technology understanding, customer centricity, entrepreneurial zeal and large business pedigree - qualities that will take Bombay Shaving Company into the future. Right through his career, he has demonstrated a remarkable ability to navigate complexity and uncertainty to shape sustainably profitable businesses, making him a truly valuable addition for us," Bombay Shaving Company founder & CEO Shantanu Deshpande said.

"Direct to Consumer space gives an opportunity to engage with past and future audiences in ways that are richer and non-transactional. Online channels, on the other hand, address customers with immediate intent. With unconventional channels like Quick Commerce taking rapid strides, the opportunities are immense. I look forward to building on the great work done by the team across D2C and other channels; and make BSC’s vision in the country a reality!" Varun Gupta said on his appointment.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tmw.jpg?itok=VGM6H_gY
Trivayu Media Works aims to double client base; focus on newly built startups

Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/asics-india-prasidh-krishna.jpg?itok=CcQo87X2
ASICS India inks deal with cricketer Prasidh Krishna

Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tenovia.jpg?itok=_OGeLsLj
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/khaby-lame.jpg?itok=v6oXcdpq
Binance ropes in TikTok fame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/002.jpg?itok=sDQIdovk
Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

The sports arm of the Adani Group, Adani Sportsline has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/kinder.jpg?itok=0bw3-sYx
Ferrero India, Discovery Channel launch Kinder Joy’s ‘Natoons’ collection

The confectionery brand of Ferrero, Kinder Joy (manufacturers of sweet-packaged products) has announced its portfolio expansion in India with the launch of Kinder Joy ‘Natoons' emphasising the purpose of ‘Learning about Animals’ for kids.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/go-daddy.jpg?itok=HPXcxIr7
GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs

GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/001.jpg?itok=hoe6uSur
Revex Media to expand into Canada and UAE in 2022-23

Gurgaon-based agency Revex Media has announced its aim to double its client base by the end of the financial year 2022-23. The agency’s fiscal year objective is to expand into new markets in Canada and the UAE.  It has already roped in five new brands in the first quarter of this month and grew its...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/safari.jpg?itok=1sosgHY1
Kenya Safari Packages from India - How to Plan the Best Trip

From visa application to vaccination-when to travel- places to visit, and for how long - here is a perfect guide on how to plan the best Kenya safari packages from India. Kenya is one of the few countries in Africa that boast all sorts of tourist attractions. From wildlife-rich savannahs to gushing...

MAM Marketing MAM