Blissclub’s newly launched campaign on their newly launched tee that lasts 750+ days

Blissclub’s newly launched campaign on their newly launched tee that lasts 750+ days

Blissclub also created a campaign film that talked about everything the tee can withstand.

Mumbai: Blissclub, an activewear brand for women of India, has launched their new tee shirt - ‘The Last Tee’ - engineered to last longer than any other tee, for more than 750 days. The high-tech construct ensures that CottonFlo - an engineered new fabric by Blissclub is 10x more durable than regular cotton. Blissclub tested this claim by chemically washing the tee ten times more than the industry standard which is five washes. It passed without flying colours, literally - there was no running dye or fading a big win! They also used a double bio-finish to keep the surface extra clean. So whites stay white, reds stay red, blues … you get the drift.

With the product launch, Blissclub also created a campaign film that talked about everything the tee can withstand. They used humor and social proof to showcase this, the film was conceptualised, shot, and produced entirely in-house.

Watch the film here: