Mumbai: Blissclub, movewear brand for women, recently opened a new exclusive brand store at Infinity Mall, Malad, Mumbai and HSR layout, Sector six, Bangalore. 

The company plans on opening close to 20 offline stores this year, across India. The stores will be in malls, high streets and as pop ups, as standalone stores or part of multi brand outlets. 

Staying true to the brand, the offline stores will also be a centre for experiences for Blissclub customers where its community of women movers can come in regularly to meet, interact and find ways to #KeepMoving. 

The Mumbai store launch on January 23 saw a host of influencers attending, including editors from the fashion and lifestyle media as well as bloggers. The Bengaluru store launch saw influencers like Sarayu Hegde, Sonali Swamy and others attending the launch event, as well as live community events for warrior rhythm TM and dance fitness.

Blissclub founder and CEO Minu Margeret said, “Offline retail is a big bet for us in 2023 and as a young company, we are so excited to break into this space in just two years of creating incredible products in the ecommerce space. While ecommerce is a growing and important part of the mix, we know that in India, many women enjoy an offline shopping experience as well. We want to get even closer to our customers for all the trust they have placed in us as an ecommerce business, we are now building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events.”