Mumbai: Global e-commerce company Shopify has appointed Bharati Balakrishnan as country head and director to spearhead its business in India. 

Balakrishnan will be leading a growing team that will continue to focus on supporting made-in-India companies of all sizes and flavours on their journey to becoming leading global DTC brands. She will leverage her deep ties with the Indian e-commerce and start-up communities to strengthen Shopify’s robust ecosystem of partners and developers as a key source of tailored apps and tools to help merchants start, scale, grow and manage their businesses, said the statement.

She joins Shopify with more than 15 years of experience in various roles at global management and tech firms including Alibaba, Bain & Co, Future Group, and Paytm. Her skills in building national brands from the ground-up, coupled with broad expertise straddling brick-and-mortar, distribution, e-commerce, and India’s burgeoning start-up ecosystem, will help drive Shopify India’s continued growth.

“I have three simple goals - reinforcing Shopify’s position as the go-to commerce platform for Indian businesses of all sizes, strengthening its reputation as a merchant-first platform, and growing Shopify’s key merchant and partner relationships," said Balakrishnan on her new role.