Mumbai: With the festive season transpiring in full swing, Bajaj Finance in collaboration with Bajaj Finserv Direct Ltd has launched its Diwali campaign ‘EMI hai na’ to offer discounts and cashback on a wide range of products and brands purchased on EMI through the Bajaj Finserv EMI Store of Bajaj Finserv Direct.

“Customers can avail discounts on a slew of electronic products, home appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances, and much more with the minimal down payment. The campaign concludes on the 15 November,” announced the company on Thursday. 

The campaign has a catchy jingle that addresses the common sentiments of most middle-class Indian consumers when they are faced with the choice of making high-value lifestyle purchases. With the “EMI Hai Na” campaign, the brand enables every customer living in different cities to experience benefits for their shopping aspirations, anytime, anywhere. The campaign encompasses the essence of India being ‘United by One Mantra’ and, i.e. “EMI hai na” in the context of repayment of purchases through monthly installments, said the company in a statement.

Running LIVE across digital platforms, including Bajaj Finserv’s social media channels, audio streaming platforms (like Gaana, JioSaavn), radio, infotainment, and other OTT channels, the brand has infused a 360-degree strategy to make “EMI hai na” synonymous with Bajaj Finserv’s affiliate companies, Bajaj Finance, and Bajaj Finserv Direct. 

It has also created a virtual game where customers can participate in a challenge to score maximum points. The participants will get cashback rewards. The Bajaj Finserv EMI Store also promises a seamless experience through its network of reputed and trusted partners.