MAM

Ayekart Fintech onboards Anand Mugad as CMO

He brings with him over 24 years of experience.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2023/03/17/51.jpg?itok=6iBbueZK

Mumbai: Ayekart, an integrated digital technology platform for the food and agri value chain has appointed Anand Mugad as its chief marketing officer. This move aligns with the company's aim to strengthen its leadership team and lead the scaling-up of marketing, communication, and brand building for further transformation and innovation in business during this growth phase of Ayekart.

Mugad brings with him over 24 years of experience in corporate communication, marketing, and business development, having worked with renowned companies such as DBS Bank India, Axis Bank, ICICI Bank, and Nestle India Ltd. 

Before joining Ayekart, Mugad was vice president-group strategic marketing and communications at DBS Bank India. He played a pivotal role in enhancing the bank's corporate reputation through effective communication strategies. At Axis Bank, he was instrumental in establishing the corporate communications department, where he managed the PR function of the bank and its subsidiaries. Mugad also gained extensive experience working with ICICI Bank and Nestle India Ltd.

Commenting on the announcement Ayekart CEO & co-founder Debarshi Dutta said, "We are delighted to welcome Mugad as a part of our leadership team. His extensive marketing and communications experience in domestic and global companies will add value to Ayekart in brand building. With Mugad's vast experience and expertise, Ayekart looks forward to accelerating its growth and enhancing its reputation as a leading provider of digital solutions for traditional businesses and the agricultural value chain."

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/abby-2023.jpg?itok=d9dnQViZ
The Advertising Club’s 54 edition of ABBYs is to be held at Goafest

The Advertising Club revs up to announce the 54 edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24, 25, and 26 of May during Goafest at Grand...

MAM Media and Advertising AD Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/ashish.jpg?itok=LbSQ6PHt
Dentsu brings in Ashish Khanna as global CEO, Dentsu Global Services

Dentsu has onboarded Ashish Khanna as global CEO - Dentsu Global Services (DGS), a globally networked talent capability that delivers high quality services across dentsu’s creative, media, and customer experience management (CXM) businesses.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/bisleri-international.jpg?itok=cv1aTFkG
Bisleri International launches ‘Bisleri Greener Promise’ sustainability campaign

Bisleri International Pvt Ltd, one of the first consumer goods companies to become plastic-neutral and water positive, has unveiled its sustainability campaign - Bisleri Greener Promise. The campaign highlights the role of Bisleri as a responsible corporate committed towards water security, plastic...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/exide.jpg?itok=IZlFrpiQ
Exide unveils ‘The Moving Canvas’ to bring alive the idea of India

Each day, millions of vehicles running across the length and breadth of this country move on Exide, an automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world’s biggest nations, Wunderman Thompson India set out on a journey to create a film like no...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/campus-activewear.jpg?itok=RP2z7g0_
Campus Activewear achieves 200 stores milestone across India

Campus Activewear, sports and athleisure footwear brand has announced a major milestone in its journey towards expansion and growth by achieving the landmark of 200 stores across India.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/saptarshi-sunil.jpg?itok=mZTYYYiR
Liqvd Asia strengthens team with new appointment and promotion

Liqvd Asia, a digital marketing and advertising agency, has announced the restructuring of its leadership team as a part of its ongoing efforts to enhance its services, achieve sustainable growth, and create vertical-specific SBUs.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/29.jpg?itok=5MIZ1I8P
Freedom Healthy Cooking Oils launches new campaign

Mumbai: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using rice bran oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using rice bran oil. The new campaign highlights the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/27.jpg?itok=4Jtz0n3-
Cannes Lions announces first speakers

Mumbai: The Cannes Lions International Festival of Creativity has announced the first wave of speakers confirmed to take to the stages in June. The 70th edition will see a curated programme of world-class experts, challengers and disruptors from across the spectrum of creativity.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/03/29/tam.jpg?itok=6uBAMEUR
11 per cent ad volume growth for featured celebrities: TAM AdEx report

Mumbai : TAM India has released its report on celebrity endorsement on TV in 2022. As per report, there was an 11 per cent ad volume growth for ads that featured celebrities in 2022 over 2021. Celebrity endorsed ads increased by 44 per cent and 60 per cent in both 2021 and 2022 respectively as...

MAM Marketing MAM