Audio streaming platform Khabri launches a Talk Show for #VoiceOfBlinds amidst COVID-19 - Sachche Nayak

Audio streaming platform Khabri launches a Talk Show for #VoiceOfBlinds amidst COVID-19 - Sachche Nayak

The show to begin with Bhojpuri Superstar Dinesh Lal Yadav (Nirahua) as the first guest

COVID-19

Khabri, India’s fastest growing audio content platform in regional language, has launched a celebrity-based talk show that will be aired beginning this Saturday. Launched as a part of #VoiceofBlinds initiative by the platform amidst the current situation of lockdown in the Covid-19 pandemic, the show accentuates the need to help the blind population in the current crisis. While touching is a way of life for the blind, the current situation has prohibited touching to control the spread of the infection. The talk show, which is titled “Sachche Nayak”, will be aired every Saturday at 7 pm. A key objective of the talk show is to raise awareness about the current situation, educate Khabri users to stay indoors and take necessary precautions. It will also appeal to users to come forward and help the blind community. Bhojpuri actor, social worker and ex radio producer, Shailesh Sinha will host the talk show. The key highlight of the talk show would be an insightful conversation with a guest celebrity. The launch episode will feature Bhojpuri Superstar Dinesh Lal Yadav (Nirahua) followed by other Sachche Nayaks in episodes to come. They will talk about life in lockdown, the impact of the pandemic on their daily lives and educate people to take necessary steps needed to combat the grim situation.

Dinesh Lal Yadav (Nirahua) expressed hope that the talk show will help spread awareness about the pandemic and rescue the blind community in this hour of crisis. Nirahua said, “Our country is home to nearly 40 million blind people. These people need special care in the current situation. We must offer a helping hand to the blind community in this difficult time.”  

Emphasizing the need to raise awareness in the current situation, Mr. Pulkit Sharma, Co-founder & CEO, Khabri, said, “These are testing times for the nation and require all sections of the society to understand the potential threat of the pandemic and exercise utmost caution. Our new talk show Sachche Nayak will reiterate the need to stay indoors and maintain social distancing in this hour of crisis. It will provide useful information about the consequences of the current situation and how life may change for people once the crisis is finally over. In addition, the show will touch upon everyday life related discussions and conclude with a 5 minute interaction with Khabri users.”

The talk show is among the several new initiatives the company plans to reach a wider audience and democratise the audio platform for regional language users. It would further promote the company’s vision of becoming the go-to platform for creation and consumption of audio-based content in various categories and languages.