Anish Mehta announces new tech platform ‘Animeta’
The platform aims to create the untapped potential of Asian digital creator economy.
Mumbai: Cosmos Maya former CEO Anish Mehta, has announced the launch of his new venture, Animeta, an AI based self service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital creator economy, through financial and analytical support.
Mehta is well known in the Indian media business for changing the pivot of the Indian animation business during his previous stint as the CEO of Cosmos Maya. From championing the cause of building original Indian IPs at scale to building a YouTube network with over 90 million cumulative subscribers across 35 channels, the studio created many industry firsts under Anish’s leadership and also drew in coveted global investors like KKR’s Emerald Media & TPG backed NewQuest Capital Partners. He is now passionate about building the Creator Economy with Animeta by giving individual creators the much needed push and scale to succeed financially.
Mehta said, "India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2 per cent are able to monetize their content. Animeta aims to bridge this gap through its creator tech platform & be the enabler who empowers a vast majority of creators by increasing their monetization potential in order to bring about a meaningful change in their lives.”
Animeta’s founding investors include KKR’s Asian Media & Entertainment managing director Rajesh Kamat and Emerald Media entrepreneur Sameer Manchanda.
Kamat said, “In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than a 100 billion USD on the back of social media users who've grown to an approximate of five billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35 per cent through 2024. I am excited to back Anish and his team on this journey.”
Manchanda added, “I am a true believer of content playing a very important role in today’s digital world. I am confident that Animeta will be a game changer for content creators and bring about the scalable transformation which is essential for the Indian creator economy.”
