Air France offers new communication channel with customers on WhatsApp

Air France offers new communication channel with customers on WhatsApp

Air France continues to strengthen its commercial relations.

Mumbai: Eager to adapt to the digital habits and uses of its customers, Air France is offering a new communication channel with customers on WhatsApp. This free service is now available for Indian customers in English in addition to French, Italian and Brazilian. Messaging is transforming interactions between people and businesses, and with two billion daily users, WhatsApp is how many people and businesses are connecting.

Already present on several messaging and social media platforms, notably Facebook Messenger, Air France is continuing to strengthen its commercial relations by offering more proactive customer service.

Personalised promotions will allow customers to upgrade their travel experience, with the option of selecting more spacious seats or purchasing access to the Air France lounge at the airport.

Air France KLM India general manager Claude Sarre said, "Our priority is to adapt to new digital ways of providing the best possible customer service and experience. WhatsApp is an important platform in the global customer servicing and digital strategy for Air France. WhatsApp has a huge appeal and penetration in India and therefore an important platform for Air France to be present where our customers are and provide assistance in a personalized and secure way.”

WhatsApp India director Ravi Garg said, “WhatsApp is proud to partner with Air France to provide a personalized and upgraded travel experience to its customers. WhatsApp Business Platform will empower Air France to directly engage with its customers in an easy, secure and reliable way. It will offer Air France passengers customised promotions and customer support. Our partnership with Air France is an exciting case study of WhatsApp Business Platform’s capability and reach in providing innovative solutions for businesses in India and around the world.”