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adidas launches its first flagship store in India

The LEED-certified store ‘The Home of Possibilities’ embodies the future of retail experience, the

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Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi. 

The brand’s first LEED-certified store in the country called ‘The Home of Possibilities', is a blend of multiple digital touchpoints and sustainability zone, embodying the future of retail experience for consumers, adidas said in a statement. "The store’s concept is inspired by the brand’s 'Own the Game' philosophy which focuses on the three important aspects of experience, sustainability, and credibility," it added.

With its 32 digital touchpoints powered by green energy, the outlet offers consumers an innovative technological experience. immersive screens, digital plinths and ceiling screens further add to the digital shopping experience. Upcycled carbon tiles are used in the flooring. In line with the brand’s long-term vision and commitment towards sustainability, there’s also a dedicated ‘sustainability zone’ featuring the best sustainable collection.

"‘The Home of Possibilities’ is the very best of our brand in an unrivalled way that brings a global shopping experience under one roof," said adidas India senior director Sunil Gupta. "Our aim is to reimagine the phygital experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in the store, the zones featuring our national athletes, and quirky local prints in the customisation zone.”

Bringing forward the essence of India, the flagship store has a devoted section for personalisation and localisation. The Delhi Print Shop offers consumers a bespoke digital DIY experience where they can get their tees done in real-time, stated the brand.

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