Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

It will explore ways to overcome the pandemic-induced economic downturn

MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the virus.

Vincent Dong, President Ad - Vice Software & Consulting Inc, widely acknowledged as one of the finest in the business, will conduct the webinar, sharing insights from his diverse experience ranging over three decades. He is expected to shed light on the immediate steps agencies should be taking to prepare for the recession, as well as tips on how to stay stable in these trying times.

Sharing his thoughts about the ongoing situation, Laeeq Ali, President of The Ad Club Bangalore and Co-founder of Origami Creative and Bloombox Brand Engineers, said: “There are times when you are thinking and wondering how to recalibrate or re-engineer your business. Uncertainty is all around us and many thoughts would be running through the minds of the leaders.”

The Advertising Club Bangalore executive director Arvind Kumar says: 'The media and advertising industry - across the spectrum - have been distressed due to the impact of the lockdown on account of Covid-19. Businesses are unsure about what is there in the immediate future, particularly in the next three months, as businesses are at a standstill, supplies flying off shelves and logistics being a concern. This is a beginning of a series of initiatives envisaged by The Ad Club - Bangalore to help find some answers to various problems of the industry. This is a joint fight as the current environment might lead to a recession and it might take months to recover from it. We hope various constituents of our industry will take part in this Webinar, in the process of coping with and handling this unfortunate situation."

Tune in to the webinar on Tuesday, 7 April at 7 pm for 'Ad-Vice' on agency operations, finance, consulting, and software consulting to ensure that your business stays prepared to face challenges and emerge a winner.

Register at:

Further, in order to assess the impact of the pandemic on ground, Ad Club has also decided to conduct a survey, calling on agency heads, brand owners, CEOs, CMOs, and brand managers to share their experience via the following links:

Link for Agency Heads:

Link for CEOs, CMOs, brand managers:

Latest Reads
Siyaram’s sets a new GUINNESS WORLD RECORDSR achievement for ‘Most Viewers For A Retail Management YouTube Live Stream’ during its ‘Textile Mahakumbh’

Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, hosted its first-ever unique online initiative ‘Textile Mahakumbh’ that brought together textile retailers from across India to address the challenges faced by the industry during the Covid-19 crisis. The ‘Textile...

MAM Marketing MAM
Salman Khan launches personal care brand Frsh

MUMBAI: Bollywood actor and entrepreneur has announced the launch of his personal care and grooming brand Frsh, with the launch of an eponymous sanitiser. Frsh is co-created by Scentials Beauty Care and Wellness Pvt, a beauty brand co-founded by former tennis professional Mahesh Bhupathi. ...

MAM Marketing MAM
Zirca Digital to represent Fandom in India

Mumbai: 360-degree digital solutions provider Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom. As part of the partnership, Zirca will work towards maximising Fandom’s advertising revenue potential, build...

MAM Marketing MAM
NxGn Sports Interactive appoints Sunil Chhetri as brand ambassador for Twelfth Man

MUMBAI: Sunil Chhetri has been announced as the official brand ambassador of Twelfth Man – a fantasy football platform by NcGn Sports that allows users to compete in a large variety of contests against other users for free or by paying entry fees to join a prize pool. Contest types include DFS,...

MAM Media and Advertising People
Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

In these unprecedented times of COVID -19, as we are all locked up in our homes for a major part of the time, it is becoming increasing difficult to cope with the stress arising out of this uncertainty. Meera, one of the flagship brands of CavinKare strongly believes that tradition encompasses...

MAM Marketing MAM
Shoppers Stop celebrates EID across its online channels during Lockdown 4.0

National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay...

MAM Marketing MAM
“Daudega India” by Arvog perfectly sets the mood for an India waiting to rise above the pandemic

The world is in the throes of great change and understandably, it has been a challenging few months. With great uncertainties over almost everything, people are looking for hope, faith and comfort. Arvog’s scintillating song “Daudega India” is like a shot in the arm for a society that’s waiting for...

MAM Marketing MAM
Being self-reliant means much more than just going vocal for local

A country must be self-reliant irrespective of a pandemic, TERI School of Advanced Studies vice-chancellor (Actg) Manipadma Datta told while sharing with us his thoughts on the “Vocal for Local” initiative of the Indian government.

MAM Marketing MAM
Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

MUMBAI: Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk ‘thank you’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times. Cadbury Dairy...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required