Report on Hindi News Viewership

ACC launches 'Leave Behind No Waste' campaign with BCCI for Ind-NZ series

Supports the 'Swacch Bharat Mission' through its in-house waste management arm - Geocycle.

Mumbai: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

ACC has encapsulated the entire idea led by a digital film titled ‘Leave behind No Waste’ depicting the brand teaming up with its waste management arm - Geocycle to collect and co-process all the plastic waste which is left behind in the cricket stadium. The voice in the film has been lent by the renowned veteran actor and voice-over artist - Piyush Mishra.

In the film, the cricket term of getting ‘Out’ is used in juxtaposition with the plastic waste that does not get 'Out' easily from the environment. The brand then takes charge to throw out the single-use plastic from the stadium to be re-purposed and safely managed in its cement kiln.

Through the co-processing technology, ACC provides a ‘Zero Landfill' solution that doesn’t create any additional emissions and in addition avoids soil contamination, water, and air pollution coming from landfill sites, recovery of energy and minerals from the waste materials, said the company in a statement.

The match is expected to create approximately two tonnes of single-use plastic waste. Enabling a circular economy model, the collected waste will be co-processed to generate fuel through Geocycle’s safe waste management solutions, it further said.

“Cricketing events create massive amounts of waste and have a large carbon footprint. Through this film, we want to give out a message about how we can make sports more sustainable," stated ACC Ltd MD and CEO  Sridhar Balakrishnan. "Aligned to our net zero vision, we will continue our efforts to provide safe waste management solutions to industries and municipalities while meeting the highest standards of health, safety, and sustainability.”

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