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Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

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Khadim’s completes its #LetsTakeAStep campaign with great success

MUMBAI: The advent of the festive season means shopping for new clothes, jewellery, accessories and shoes. It is a joyous and celebratory time for most of the citizens. But what about those who are a little less privileged than others? To address this issue and bring smile to a few this festive...

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Team Pumpkin secures social media mandate for DCB Bank

MUMBAI: Team Pumpkin, a digital-first marketing and PR agency securedsocial media mandate for DCB Bank (www.dcbbank.com). The mandate includes digital creative strategy, social media campaign creation and performance marketing. Having presence in Delhi, Mumbai and Bangalore, Team Pumpkin has...

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Don’t settle, says Jeep as it drops a new beat in their campaign - “Under the Hood” by Digitas India

MUMBAI: When it comes to selecting a vehicle, consumers are often left in the dark with features being the only differentiator between a good SUV and a great one. To bridge the gap, the 75+ year-old legend – Jeep, tapped into an upcoming trend in Indian music, hip hop, to create its latest and most...

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Duff & Phelps launches IPL brand valuation report 2019

MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the Indian Premier League (IPL).

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