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Brands and consumer sentiments during Covid2019

The Covid2019 pandemic is something that has affected the entire globe. Since the initial spread of the pandemic in India, the announcement of lockdown, and the scenario in the present day, consumer behaviour has undergone a drastic shift and driven purely by the changing emotions that this...

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What you should know before pressing 'I Agree' button

NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying on this pool of numbers to guess user behaviour, identify target consumers and customer-centric marketing campaigns. One mode of reaching out to prospective...

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How Dabur realigned itself to manage Covid2019

NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for the year, realign their spends, and work with a different approach to reach to the consumers.

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Indians prefer trendy features like AI camera while purchasing budget smartphone - itel survey

MUMBAI- AI camera remains to be the key aspect driving the purchasing decision of consumers buying budget smartphones, reveals the “Trend Survey by itel - What India Thinks About Smartphones” report. Thirty three per cent of consumers will consider this aspect, it highlighted. Other top features...

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Daawat Basmati Rice celebrates relationships with #PehliDaawat Campaign

Amidst this lockdown, even though life has come to a standstill, hope for a return to normalcy and happier times has not. The #PehliDaawat Campaign by Daawat Basmati rice celebrates this hope and optimism and the special moments when we all come out safe and healthy from this pandemic.

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