Mumbai: One of the leading global lifestyle brands, Nautica, announces celebrated Bollywood actor and dapper heart-throb, Aditya Roy Kapur, as its newest brand ambassador. Kapur will spearhead the new campaign that marks the arrival of Nautica’s Spring Summer-23 collection for men. The brand enjoys a loyal customer base across metros, tier 1 and tier 2 cities and beyond. With Kapur as the face of Nautica’s new campaign, the brand aims to build deeper brand salience with fashion-forward men between the ages of 30-45 and further establish itself as one of the go-to men’s fashion brands in the country.
Known for his thriving fan base, unwitting charm, and affable personality, Kapur’s has made a phenomenal mark for himself as a power performer through the years. His latest outing The Night Manager has successfully cemented his position as one of the most sought-after actors in the business. Kapur’s fashion choices have always been extensively spoken about and his elegant style mirrors Nautica’s personality perfectly. One that is sure to enamour his fans and fashion aficionados at large.
The SS’23 campaign will be rolled out across mediums, including outdoor, social media engagement and leading digital platforms. The brand offers a range of categories in apparel and accessories for men, women and children and amongst other channels, and is available on Myntra, Flipkart, in addition to having a strong store presence across the country.
The season’s collection includes linens, All-over-print (AOP) graphic t-shirts, colour block polos, denim joggers, crew neck polos, swim shorts, trousers and more.
The 60-sec ad film titled ‘That Summer Feeling’ with Kapur as the new face of the brand showcases the vibrant SS-23 collection at a beautiful beachside. In the film, Kapur is seen arriving with his dog in a classy jeep. He appears to be relaxed, and stylish and explores the surroundings that help him unwind, while he flaunts Nautica’s Spring 23 collection all along. The ad film captivates the viewer’s mind with Kapur’s stunning looks and the SS-23 scintillating collection. The ad film is brought to life with a background score that aptly complements the theme and spirit of the protagonist.
Speaking on his affinity with Nautica, popular Bollywood star, Kapur said, “I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand complements my sartorial sense of style, and I'm looking forward to seeing how our synergies merge and unfold.''
Commenting on the campaign and the association with Kapur, Myntra senior director Vishal Anand said, "Kapur's personal style and attributes strongly resonate with the brand ethos and embody Nautica perfectly making him the ideal choice for a brand ambassador. His mastery of being effortlessly stylish and cool has earned him quite a following over the years. The Spring-23 collection reflects the summer vibes perfectly and the ad film aims to cut across demographics. We are confident about the association strengthening Nautica's presence further in the country and also establishing a deeper connection with the brand’s existing customers."