GUEST ARTICLE: Social commerce marketing strategies for brands in 2023

Mumbai: What will social commerce marketing look like in 2023? This is a question that brands need to ask themselves now to stay ahead of the curve. Here, we will explore some social commerce marketing strategies that brands should employ to remain relevant and thrive in the years to come. From creating more immersive and interactive customer experiences to leveraging data and AI, read on to learn more about what it takes to succeed in social commerce in 2023 and beyond.

Social commerce is the buying process in which customers use social media to connect with brands, learn about products, check prices, and make purchases. Brands have been using social media marketing to drive awareness and increase brand loyalty for several years. However, the recent trend of digitally savvy customers has led to a new era of social commerce. Social commerce marketing strategies for brands in 2023 are evolving quickly. To succeed in this dynamic environment, you need a robust strategy that considers the nuances of your brand and target customer base. An effective social commerce marketing plan will help you market your products effectively while maintaining your brand identity and staying true to your mission statement.

Brand awareness through native advertising

Brands have used native advertising as a social commerce marketing strategy for several years. However, as brands and customers adjust to the new social commerce landscape, native advertising will become even more critical. Native advertising is a form of paid media where an advertisement is integrated into the other content of a medium in a way that disguises the commercial intent of the promotion. Gone are the days when consumers clicked on an ad, went to a separate landing page, and made a quick decision about their product. Now, customers are scrolling through feeds and clicking on content that interests them. Brands have become part of the feed, and native ads can help you break through the noise and attract potential customers.

Security and customer education

As social commerce continues to grow, so does the threat of cybercrime. To protect your customers, you need to be vigilant about security standards and consider investing in educating your customers about how to stay safe online. Customers today want to be in control of their data and expect brands to take steps to protect their information. To maintain trust and increase sales, you should offer secure payment options, use strong authentication, and employ robust privacy settings and data management practices. While it is essential to protect your customers from identity theft and fraud, you must also be careful not to scare away potential customers with too many scary warnings. You can offer educational resources to help customers make informed purchases.

Making the most of mobile

As mobile commerce continues to grow, brands will need to make sure they have mobile-friendly websites and marketing materials. If your site is not mobile-friendly, you are losing out on sales and limiting your customer base. Remember that many users will access your content via mobile devices when creating your social commerce marketing strategy. Make sure your website is easy to navigate on a small screen and that your images are high-quality and relevant to the content. You can also use responsive design to make your site easy to navigate regardless of what device your customers are using to view it.

Improving customer experience

Customers want to feel confident with their purchases, and they also want to know that you care about their experience. Social commerce is about connecting with customers and fostering brand loyalty, so you must ensure your social channels are engaging and friendly. Ensure consistent branding across all your social media channels when creating your social commerce marketing strategy. You should also tailor your content to your target audience and respond quickly to comments and questions.

Strengthening loyalty and engagement

With the rise of social commerce and the focus on security, customers are making more informed purchasing decisions. Successful brands will use social commerce strategies to strengthen loyalty and engagement. You can also use these strategies to increase brand awareness and drive traffic to your site. You can engage your audience and drive membership and engagement with social media contests, polls, and quizzes. You can also use influencer marketing to build brand awareness and drive traffic to your site.

Conclusion

As the landscape of social commerce continues to shift and evolve, businesses must adapt to it to stay relevant and successful. By employing social commerce marketing strategies, brands can make the most of these changes. To succeed in this dynamic environment, you need a strong strategy that considers the nuances of your brand and target customer base. An effective social commerce marketing plan will help you market your products effectively while maintaining your brand identity and staying true to your mission statement.

The author of this article is Woovly co-founder Neha Suyal.