MAM

×

×

Asian Paints launches ‘Where The Heart Is - Season 3’

The show is a beautiful journey into the most intimate space in a celebrity’s life; their home

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/23/asian.jpg?itok=qF6t6bs0

MUMBAI: There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.

It’s this spirit of the home that leading home decor brand Asian Paints is bringing into our lives yet again with the third season of its incredibly popular web series, “AsianPaints Where the Heart Is”. The first two seasons allowed us to have an insider’s view of some of the most unique and iconic celebrity homes, giving us an unprecedented insight into who these celebrities truly are.

Whether it was Radhika Apte explaining her attachment to her grandma’s wooden rocking chair, or Zoya Akhtar showing us exactly where and how all that magical writing takes place or Kalki showcasing her passion for surfing; “Asian Paints Where The Heart Is” has certainly helped us gain a unique perspective on our favourite celebs. The show is about so much more than celebrities showing us their home; it’s really an insight into who they are, what they’re passionate about (outside their work), and what truly matters to them.

The third installment of the show, is live on YouTube from today, it is a slight departure from the previous two seasons in that the focus is on the beauty of relationships, and how these relationships truly make a home what it is. Another interesting aspect of this season is that the chosen celebrities come from different parts of the country as well as different walks of life; and this diversity gets reflected in how they envision and build their home.

So from the eclectic brother-sister acting duo of Huma Qureshi and Saqib Saleem whose unconventional life choices are reflected in their unconventional home to our very own “Captain Fantastic”, Indian football captain Sunil Chhetri, the show showcases a wide variety of celebrities and their equally diverse yet uniquely beautiful homes. Other celebrities on the show include the versatile Gaurav Kapur and his wife, actor Kirat Bhattal; Boman Irani who gives us a glimpse into the old-world charm of his Parsi house, and Tamil and Telugu star Kajal Aggarwal who has grown up in her family home in Mumbai.

While we do get to see many aspects of celebrity homes, from tasteful decor to walls full of childhood memories; the show is really about seeing these celebrities in their comfort zone. From the “har ghar kuch kehta hai” days, Asian Paints has always believed that a home is really a physical embodiment of those who inhabit it. Speaking on the occasion of the launch of the third season of the show, Asian Paints’ COO, Amit Syngle  remarked, “Asian Paints Where The Heart Is has really touched a chord with viewers in the past two seasons and we’re so proud to bring it back. Even as celebrities show us their homes, they’re also showing us a glimpse of their inner world. At Asian Paints, we truly believe that beautiful homes are a reflection of their inhabitants, and we’re so glad this show allows to witness the extraordinary beauty in the everyday.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ola.jpg?itok=G-1liEmT
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/conclave.jpg?itok=9h186McA
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/tanshiq.jpg?itok=Pvakvxx3
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/Unfdgfg.jpg?itok=xfjJBoC6
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories