MUMBAI: DLF and all its properties, along with the employees and stakeholders have come together to work towards a pollution-free Diwali, initiating the green Diwali campaign.
DLF will create awareness about the negative impact of air pollution in the light of the citizens of the NCR region. The campaign which will run simultaneously across all properties of DLF including DLF5, DLF Cyber City, DLF Cyber Hub, and all the DLF malls in the region, will seek to create awareness about the issue of air pollution across both traditional and social media properties.
The campaign is closely aligned with the #Myrighttobreathe initiative and seeks to create awareness about the direct linkage of festivities to the environment. As a part of the initiative the company will be taking out posters emailers and Facebook posts highlighting our right to breathe.
DLF5 executive director Aakash Ohri said, “As responsible corporate citizens, It is our duty to address the issue of rising levels of pollution and work towards a greener, cleaner planet for our younger generations."