MAM
Kamal Oberoi resigns as M&C Saatchi’s India chairman & MD
MUMBAI: M&C Saatchi India, the Indian arm of the UK-based independent advertising agency said that its India chairman and MD, Kamal Oberoi, has called it a day to pursue other professional and academic interests.
Speaking to Indiantelevision.com Oberoi said, “The agency has been firmly established now. We have a very good management in place. M&C Saatchi India is doing well and I thought its time to move to the next level and this the right time.”
Denying revealing his next destination Oberoi stated, “It can be academics and I might leave advertising as well. Nothing has been decided as yet.”
Oberoi founded M&C Saatchi’s India operations in October 2005. Before that he was the president of J Walter Thompson (JWT) for 21 years.
Oberoi added, “It has been great challenging and rewarding experience. I am grateful for support from all colleagues and for clients for reposing their faith in us. The company is poised for next stage of growth.”
M&C Saatchi Asia CEO Chris Jaques said, “Thanks to Kamal, M&C Saatchi is privileged to have a blue-chip client list and a first-class management team – one that is ready to take the company into the next phase of its exciting development. I would like to thank Kamal for his determination, his professionalism – and for his friendship. I wish him well in this new phase of his life, and I thank him for his extraordinary contribution to M&C Saatchi.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
