Brands
JioStar appoints Chandru R as senior vice president, product
Former Amazon product leader to steer subscriptions and new bets
MUMBAI: JioStar has appointed Chandru R as senior vice president, product (subscriptions & new initiatives), tasking the former Amazon executive with steering subscriptions and new strategic initiatives at the company.
Based in Bengaluru, Chandru will lead efforts to sharpen customer-centric offerings, scale subscription products and build out JioStar’s wider product ecosystem. The role places him at the centre of the company’s push to grow both reach and revenue through smarter, more integrated digital experiences.
He joins JioStar after more than a decade at Amazon, where he held a series of product leadership roles across Amazon Pay and other consumer platforms. Most recently, he served as senior manager of product management, following earlier stints as principal product manager and senior product manager. During his tenure, he worked on prepaid wallets, gift cards, recharge and bill-payment experiences, and several core platforms that continue to power the service.
Chandru began his career in analytics, working at Mu Sigma and LatentView before pursuing an MBA at the Indian Institute of Management Bangalore. He holds a bachelor’s degree in electronics and communication from PSG College of Technology.
In a note marking his departure from Amazon, Chandru reflected on the 11-year journey that shaped both his career and character. He wrote that the experience was not only about building products but also about “building myself”, crediting colleagues and mentors for the opportunities and lessons along the way.
With that chapter closed, he now moves to JioStar to build the next one, this time with a sharper focus on subscriptions and fresh strategic plays.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
