MAM
IOC’s marketing & sponsorship plans for 2012 Olympic Games
MUMBAI: A master schedule for the delivery of projects and programmes for the London 2012 Olympic Games was announced at an orientation seminar involving the International Olympic Committee (IOC) and the London Organising Committee of the Olympic Games (Locog).
London 2012 CEO Keith Mills dwelt on the London 2012 marketing and sponsorship plans. He says, “We plan to outline our sponsorship strategy in the first half of next year. This will enable companies to understand the categories of sponsorship that are available and the tremendous and unique marketing opportunities that come from combining the worlds most powerful brand with one the world’s most iconic cities.
“I am sure that British businesses will understand the unique opportunity to be associated with the Olympic brand through sponsorship of the London 2012 Olympic Games and the Paralympic Games.”
Mills also highlighted the importance of protecting sponsor investment and praised the IOC’s comprehensive brand protection programme as the foremost event property scheme in the world.
“Olympic partners, sponsors and providers are the lifeblood of the Olympic Movement and have made outstanding contributions to success of the Olympic Games and deserve our continued support and protection” he added.
IOC director of television and marketing services, Timo Lumme endorsed London 2012’s plans aimed at protecting the investment of companies wishing to become Olympic sponsors.
He says, “Strong controls on the use of the Olympic symbols and brand are essential for creating the right environment for attracting and supporting companies who wish to become Olympic sponsors. The London Olympic Games organisers have adopted the right approach and I am confident that Locog will draw an impressive roster of sponsors and suppliers.”
Key revenue sources for London Olympic Games Organisers were outlined. These include revenues from IOC administered broadcasting rights and the Worldwide Olympic Partners (Top) programmes. The London organisers are required to maximise revenues to stage the games from ticket sales, licensing (including merchandise, coins and stamps) and domestic sponsorship and suppliership programmes.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
