Brands
Incred Group acquires Arrow Capital, expands middle east presence
MUMBAI : Incred Group has acquired Dubai-based Arrow Capital (DIFC), a premier financial services firm known for its expertise in wealth management, investment advisory, & asset management. Founded in 2016 & regulated by the DFSA, Arrow Capital’s capabilities perfectly complement Incred’s vision for international growth, strengthening its foothold in the middle east.
With this acquisition, Incred Global Wealth, which operates in Dubai, Singapore, & London, will now manage assets exceeding $2 billion, a significant milestone for the firm.
Incred Group founder & CEO Bhupinder Singh commented, “This acquisition enhances our global capabilities, especially in the middle east & Africa, allowing us to serve our clients with greater expertise & depth.”
Arrow Capital CEO Rohit Nanani added, “Joining Incred offers us the opportunity to expand our service offerings & strengthen our client relationships.”
Incred Global Wealth CEO Srikantan Selvamani emphasised the middle east’s potential as a rapidly growing wealth market, with plans for expansion & further platform development in the region.
This strategic move accelerates Incred’s growth across wealth management, investment banking, & asset management, reinforcing its position in the global financial services sector.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
