MAM

Sony unleashes marketing innovations around key programmes

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/default_images/white-132x132.png?itok=YQ32XNUt

MUMBAI: Sony Entertainment Television has recently unleashed various promotional tools that are aimed at creating and leveraging new touch points to connect with its millions of viewers.

Speaking on the marketing wave, Sony marketing & communications V-P Nina Jaipuria says, “Sony Entertainment Television has consistently pioneered marketing innovations through associations that deliver widespread reach and consumer-connect while ensuring a brand fit with our programmes and its characters. We will continue to innovate and reach the consumer through innovations that help us bring our programmes and characters alive for their fans and viewers across the nation, through different touch-points.”

 

Strengthening the concept of ‘Shoppertainment’, Sony Entertainment Television and Piramyd Ltd. have joined hands to retail their new line of a pr?t collection being sported by ‘Angad’ (Played by Mohhamad Iqbal Khan) - the lead star of Kaisa Ye Pyar Hai. In a one of its kind association, this ‘Angad Collection’ clothesline will be retailed across all Piramyd stores. The Piramyd collection will be sported by Angad in the upcoming episodes of Kaisa Ye Pyar Hai. Sony will also shoot a special episode with the cast of the show at the Piramyd retail outlet and Angad, the rock star, will also be part of a Piramyd Megastore event, stated an official release.

 

 

In another association, Sony has Archies running a unique and interactive contest –‘Who Loves Jassi’ for its customers across all its outlets in the country. The contest has been inspired by Archies cards helping Armaan and Jassi to express their love for each other on the show. The contest requires participants to answer three simple questions and complete a slogan on the show Jassi Jaissi Koi Nahin and Archies. 250 lucky winners would win personally autographed gift hampers by Jassi and the luckiest 10 will get a chance to win an Archies sponsored trip to the grand sets of the show in Mumbai. This unique contest running in 475 Archies stores across the country even had popular stars from the show – Jassi and Armaan visit one of the Archies stores in Mumbai.

 

 

Sony and Sony-BMG Music have launched two new music albums with a compilation of some mind-blowing soundtracks and melodious renditions. While Yaaron features songs sung by the 11 super talented Indian Idol finalists, ‘Top 7 songs from Jassi Jaissi Koi Nahin features a string of romantic songs by Abhijeet Sawant, Aditi Paul, Kailash Kher, Shreya Ghoshal and Shaan. After a long separation, a grueling court case and an attempted murder on Jassi, destiny finally brings Armaan and Jassi together. As millions will watch with bated breath, this long awaited unison will culminate in a romantic music video sung by the India’s first ever Indian Idol Abhijeet Sawant. Raju Singh has composed the music and Bosco & Ceaser have choreographed the video, the release added.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/sarfaraz-ansari.jpg?itok=GKf0Tpjt
Sarfaraz Ansari joins DDB Mudramax as senior vice president – integrated media

DDB Mudramax boosts its media expertise with the appointment of Sarfaraz Ansari as senior vice president – integrated media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/anish_raghunandan.jpg?itok=25CUX3T-
Anish Raghunandan becomes the new CEO of Tata ClassEdge

Mumbai: Tata ClassEdge Ltd. (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as its new chief executive officer. Raghunandan has been with the Tata Group for nearly two decades and is part of the Tata Administrative Services (TAS) 2007 batch of managers handpicked for...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/45.jpg?itok=1KRYgVnu
The luxury watch boutique celebrates 25 years

Mumbai: Time Avenue, the luxury watch boutique celebrates 25 years in February 2023. Time Avenue is the ultimate destination for watch connoisseurs. They have been purveyors of luxury watches since 1971 and launched Time Avenue in 1998 - have grown to be a recognised name in luxury horology. To...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/44.jpg?itok=NIIVcFwA
IdeateLabs announces the launch of the Union Budget 2023 campaign

Mumbai: IdeateLabs, one of India's full-service digital marketing solutions providers, has announced the launch of the Union Budget 2023 campaign for Business Today, an Indian fortnightly business news publication. The campaign highlights the extensive and in-depth coverage of the budget by the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/japan_doshi.jpg?itok=bsQEAUAD
MakeO appoints Japan Doshi as CPTO

Mumbai: India’s pioneer oral and skin makeover umbrella brand, MakeO, announced Japan Doshi as its new chief product and technology officer. Purple Quarter, a global bespoke CTO search firm, was the C-suite search partner for the role.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/hari_krishnan.jpg?itok=iwS0q0qA
Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles

Mumbai: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household names when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. The account would be handled out of the agency's Gurgaon...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/publicis_groupe.jpg?itok=FtXH2_2j
Publicis Groupe’s Working with Cancer issues a wake-up call to all with an integrated campaign

Mumbai: Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer.  

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/43.jpg?itok=B_Y98L59
9th Hiranandani Thane Half Marathon names Milind Soman names brand ambassador

Mumbai: Milind Soman, a fitness icon, has been appointed as the ambassador for the Hiranandani Group's Half Marathon, which will be held in Thane on 12 February. The 9th Hiranandani Thane Half Marathon is Thane's only major marathon, which is returning after two years of hiatus due to covid-19. As...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/42.jpg?itok=OROf002g
Ad volumes in music genre had 11% rise in 2022 - TAM AdEx report

Mumbai: TAMAdEx has released a recent report on advertising in the music genre. According to the report, ad volumes in the music genre increased by 11 per cent in 2022 when compared to 2018. In 2022, there was an 11 per cent index growth compared to 2018 and a six per cent decline compared to 2021...

MAM Marketing MAM