MAM
GoQuest acquires China rights for Sudani from Nigeria
MUMBAI: Independent content distributor GoQuest Media today announced acquisition of Chinese language all media rights for the multi award winning Malayalam movie “Sudani from Nigeria” written and directed by Zakariya Mohammed. The movie has won multiple accolades in film festivals nationally as well as worldwide and has been rated 8.3/10 by IMDB.
Having won the FIPRESCI Award for Best Malayalam Film at the International Film Festival of Kerala, Audience choice award in Hero and Time International Film Festival 2019, Zhelesnovdsk, Russia, Top honours like best director award at International Film Festival Morocco, “Sudani from Nigeria” is now part of the official line-up at the prestigious Shanghai International Film Festival 2019.
Shanghai International Film festival is one of the biggest and most regarded film festivals in Asia. Since its beginning in 1993, Shanghai International Film Festival has grown to become an A-category international film festival and is recognized by the International Federation of Film Producers Associations as the first and only international non-specialized film festival in China. “Sudani from Nigeria” will be presented this week as a part of this prestigious international film festival which also happens to be Mainland China's largest showcase of global cinema.
Vivek Lath, Co-founder, Go Quest Media Ventures said, “We at GoQuest Media distribution aim to showcase the best of entertainment not just from India, but from across borders to world audience. There is always an appetite for good content irrespective of language or regions. It is our endeavor to bring great content to audiences internationally and “Sudani from Nigeria”, is a classic joie de vivre story and good content knows no boundaries".
Description: Description: https://ssl.gstatic.com/ui/v1/icons/mail/images/cleardot.gif Set in the backdrop of Malappuram Kerala (South of India), Majeed (Soubin Shahi) the manager of a local football club, hires Samuel ( Samuel Abiola Robinson) a Nigerian football player. Samuel encounters an accident and Majeed takes him to his village to recuperate. This leads to a series of events that changes the course of his life and those who take care of him. An unlikely bond develops between Samuel (nicknamed as Sudani) and the local villagers despite language barriers and differences in culture. What follows is a touching human tale of finding home and love in a far-away land.
Besides the positive critical response and bouquet of awards and accolades, “Sudani from Nigeria” also became an instant commercial box-office success, being one of the highest-grossing Malayalam films (South of India) of 2018 and has also gone on to perform very well amongst the diaspora in Gulf countries.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
