MAM
Gopaljee to spend Rs 35 million on rebranding marketing exercise
New Delhi: Renaming itself ‘Gopaljee Ananda‘, the dairy brand Gopaljee today announced an investment of Rs 35 million in its rebranding exercise and unveiled its new logo with new tagline ‘Joy of fresh Milk‘.
The exercise will include dealer meets , BTL activities like vehicles Branding (both company owned and distributor owned ), shop boards at retailers end , wall painting , hoardings ; metro branding ATL activities like newspaper ad / regional tv advertising / radio, activity and entire merchandising activity.
Aqua Communication is the creative agency which has designed the new logo and entire branding of Gopaljee.
According to Gopaljee Ananda CMD R.S. Dixit,”It gives me great pleasure to announce the brand refresh forGopaljee. As we expand and innovate our products, we believe our customers will be supportive of our choice to do the right thing. What matters most is that the experience will be exactly the same, only our name will be different.”
The packaging need was designed to create such a differentiation that people could identify the packs instantly and uniformity across all the packs could be created and maintained. Hence a set of three flowers were adopted -obviously flowers denote freshness thus justifying our corporate policy of FROM COW TO CONSUMER. Fresh milk is collected from the farmers and delivered at consumers doorsteps,a step away from reconstituted milk . On closer look the flowers petals are made of hearts which signifies health and life.
The name ANANDA means eternal bliss. Milk is so pure form of nature given to bless mankind with good health and happy mind and taste; Hygiene and Purity of Gopaljee milk brings the same feeling of bliss which perhaps Lord Krishna used to feel when with his cows and “gwal bals”.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
