MAM
Ekta Kapoor emerges as ‘Entertainment Industry Icon’ in Ormax’s survey
MUMBAI: Balaji Telefilms’ joint managing director and soap queen Ekta Kapoor has been voted as the Entertainment Industry Icon of 2011, in a Decision Makers Survey conducted by Ormax Media, as a part of their year-end report Front Page 2011.
The survey was conducted amongst decision makers and influencers in the media business – senior advertisers, media planners and media journalists.
The respondents were asked to choose one person from the entertainment industry who, according to them, made the maximum impact in 2011. A staggering 46 per cent of them voted for Kapoor. She was chosen for experimenting with unconventional genres in films like The Dirty Picture, Shor In The City and Ragini MMS, and also for providing Sony a much-awaited fiction hit in Bade Achhe Lagte Hain.
Balaji Telefilms’ winning streak continues with her film The Dirty Picture also emerging as the clear leader in The Most Trendsetting Film of 2011 in the survey. The film dominated this category with a 45 per cent share. It was followed by Delhi Belly and No One Killed Jessica on the second and third positions, with 28 per cent and 12 per cent share respectively.
The Dirty Picture was chosen as the most trendsetting film for its bold portrayal of a sexually explicit theme, including the lead actress breaking the norms set for conventional Bollywood heroines.
Speaking about the survey, Ormax Media CEO Shailesh Kapoor said: “The Decision Makers Survey was done to understand the views of senior industry experts on the best of 2011. Balaji Telefilms had a remarkable year in 2011, and it is not surprising that they take the top position in two categories.”
Detailed results of the Decision Makers Survey will be available in the Front Page 2011 report, which be released in the first week of February 2012.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
