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Digidarts drives the digital mandate for Ecoright
Mumbai: Ecoright is an Ahmedabad-based company, which champions eco-friendly fashion with a diverse range of sustainable bags and accessories. With their vast range of chic products, they blend fashion with a green conscience.
The products we use as consumers have a direct impact on the environment, and this is exactly where Ecoright comes in as a brand providing environmentally friendly products. As India’s first B Corp-certified consumer brand, they empower consumers to make sustainable choices, and to do so the brand has realized its need for bulls-eye engagement and brand awareness.
To fulfill their mission of providing eco-friendly products to as many consumers as possible through the power of brand awareness and data-driven marketing strategies, they have partnered with Digidarts, India’s leading 360° performance marketing agency.
Digidarts, themselves believe in a greener future and understand the cause that Ecoright strives for. They’ve taken the lead in propelling Ecoright’s comprehensive digital marketing endeavors, through their flagship bullseye performance marketing solutions.
To make sure Ecoright’s mission is communicated to as many relevant consumers as possible, Digidarts aims to integrate inventive marketing funnels and harness their strategic approach by blending creativity with data-driven targeting systems.
Ecoright founder Udit Sood had to say regarding their partnership with Digidarts: “We’re very excited to work with Digidarts. Their extensive wealth of experience in managing digitally native brands will help us accelerate our brand growth immensely!”
Sharing his excitement regarding the collaboration, Digidarts founder Siddhartha Vanvani remarked ‘We’re thrilled to partner with Ecoright, whose distinct vision for India aligns perfectly with the current environmental landscape. Our aim is to utilize our industry expertise to implement effective user acquisition and market penetration strategies, positioning Ecoright as a leader in India’s sustainable fashion movement’.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
