MAM
dentsu X India recognized in ‘Adweek Top 100 Fastest Growing Agencies’ globally
MUMBAI: dentsu X India, the integrated media specialist, has been recognized in the Top 100 Fastest Growing Agencies’ global rankings by the international advertising publication, Adweek.
dentsu X has recorded stellar business growth, not just this year but consistently so, year-on-year in these past few years. Yes, India is a frontrunner in growth on a global scale but this recognition is much more distinct as dentsu X India is the only agency from India to appear in the list of Top 100 global agencies!
Speaking on the occasion Divya Karani, Chief Executive Officer, dentsu X India said, “We are simply delighted! This growth, these accolades bear testimony to our differential design thinking and the good work delivered to our clients. They also reflect our culture of partnering our clients every step of the way. This recognition is both gratifying and motivating for us to stay the course.”
dentsu X India has also been recognized as the ‘No.1 agency on the New Business Barometer 2018’ by COMvergence, an independent international report and RECMA.
RECMA, a research company evaluating the media agency industry, named dentsu X as the 'Fastest-growing network in the world'. Forrester Wave, a global research firm, recognized dentsu X as ‘One of the most significant media agencies in 2019’.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
