DailyObjects adds new products to 8th Half Price Sale across 15 stores and online

Gurugram: Half price, full anticipation. DailyObjects is turning its latest discount event into a bigger omnichannel shopping moment, with the eighth edition of its Half Price Sale (HPS) running from September 3 to 6 across its website, app and all 15 stores.

The lifestyle-tech brand is mixing familiar bestsellers with a notable change to the sale format: several new and previously never-discounted products will be included for the first time.

The line-up includes the NODE Wireless Charging Ecosystem, Bar Desk Organiser, Loft Charging Station, Park Tech Kit, Ellipse Watch Band, Track Watch Band and Link Watch Band. They will sit alongside established products such as the Stack Phone Ecosystem, Loop Power Bank, Puff and Pivot collections, as well as a selection of desk essentials.

DailyObjects has also brought forward the big reveal. For the first time, sale prices were made available two days before the event, from August 31, allowing shoppers to browse participating products, check prices and build their carts ahead of the sale’s midnight launch on September 3.

The move reflects how HPS has evolved since its launch. What began as a promotional period has increasingly become a recurring consumer event combining product discovery, anticipation and shopping across multiple channels.

The numbers suggest that consumers are already warming to the format. Revenue from the August/H2 2025 edition grew by more than 400 per cent year-on-year compared with August/H2 2024. The March 2026 edition was more than 70 per cent larger than the August 2025 edition.

The sale has also become a useful customer-acquisition and retention tool for the brand. During the March 2026 edition, new-user levels were indicated to be as much as eight times those of a regular day, while repeat customers were projected to reach up to 12 times regular-day levels.

“We’ve always seen the Half Price Sale as more than a promotional window. It is an opportunity to bring the entire DailyObjects ecosystem together and create a moment that customers actively look forward to,” said DailyObjects co-founder and CEO Pankaj Garg.

“This year, we’re taking that idea further by bringing new and never-before-discounted products into the event, building anticipation through an early price reveal, and bringing the campaign together across our stores and digital platforms,” he added.

The September edition will bring together the brand’s social media channels, creators, physical stores, website, app and paid media under a single campaign. The expansion into physical retail earlier this year means customers can now experience HPS across all 15 DailyObjects stores as well as its digital platforms.

The broader product mix also points to a shift in what consumers are buying from the brand. DailyObjects says demand is increasingly moving beyond traditional phone accessories towards categories including charging, workspaces, organisation, bags, travel and everyday-carry products.

The company expects the September edition to be its strongest HPS yet, with revenue projected to more than double August 2025 levels. If that happens, the sale could cement its place not merely as a discount period, but as a key fixture in DailyObjects’ annual consumer calendar.

For shoppers, the equation is fairly simple: more products, earlier price discovery and four days to make the most of the deal.