Crocs brings Echo II to India with new Let Them Talk campaign

New Delhi: If people are going to talk, Crocs says they might as well have something bold to talk about. The footwear brand has launched the latest chapter of its ‘Let Them Talk’ campaign in India, introducing the new Echo II silhouette with actor and brand ambassador Siddhant Chaturvedi returning as the face of the Echo franchise.

The campaign film brings together music, dance and visual art, featuring Chaturvedi alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. Set in an immersive creative space, the film encourages audiences to embrace experimentation, individuality and self-expression without worrying about outside opinions.

At the centre of the campaign is the Echo II collection, which Crocs says combines bold styling with comfort for consumers influenced by street culture and contemporary fashion.

Speaking about the campaign, Crocs chief marketing officer Carly Gomez said, “At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms.”

She added that the company is expanding its product portfolio in India by introducing silhouettes such as Echo II that combine design, comfort and personal expression.

Reflecting on his association with the campaign, Crocs brand ambassador Siddhant Chaturvedi said, “I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me.”

He added that the campaign encourages people to stay curious, keep experimenting and not worry about what others think, describing the Echo II as “bold, comfortable and full of character.”

The campaign was conceptualised in collaboration with Homegrown, with the creative narrative focusing on artistic exploration across different disciplines.

Explaining the idea behind the film, Homegrown chief executive officer and co-founder Varsha Patra said, “The idea behind ‘Let Them Talk’ was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant’s journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you’ll be perceived.”

The integrated campaign is rolling out across digital, social media and retail channels. The Echo II collection is now available through Crocs’ official website, Myntra and Crocs retail stores across India.

With the latest instalment of ‘Let Them Talk’, Crocs is continuing to position itself at the intersection of fashion, culture and creativity, using storytelling to connect with a generation that values comfort as much as individuality.