Digital
Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing
Mumbai: Beeing Social, digital marketing agency with a presence in Mumbai, Delhi, Dubai, and London unveils its latest innovation in the influencer marketing arena: “Buzz Bee Buzz.” This SaaS-based tool is tailored to transform how small and medium brands engage with influencer marketing, offering an integrated solution to meet the growing demands of this dynamic industry.
“Buzz Bee Buzz”: A database of 25 million influencers at your fingertips Buzz Bee Buzz emerges as a comprehensive platform with a database of around 25 million influencers across the globe, catering to various scales and categories. Its four distinct features – search, analyse, communicate, and pay – make it a one-stop solution, eliminating the need for multiple platforms and streamlining the influencer marketing process.
Addressing Market Needs with Expertise, founder of Beeing Social, Abhishek Mittal, shares insights on the inception of Buzz Bee Buzz, saying, “Leveraging our more than 12 years of experience in the marketing industry, we identified a gap in influencer marketing. Buzz Bee Buzz is designed to simplify and enhance the way brands connect with influencers, ensuring a seamless, efficient experience.”
Influencer Marketing: A Flourishing Industry
The influencer marketing industry is not just thriving; it’s booming. As of 2024, the total projected revenue for influencer marketing spend is expected to reach $7.14 billion, marking a significant growth from the $4.99 billion recorded in 2022. This increase reflects a consistent upward trend in the industry, with a 23.4 per cent year-over-year growth in 2023 and a 15.9 per cent growth into 2024 this remarkable growth underscores the increasing significance of influencer marketing in the contemporary digital landscape. Buzz Bee Buzz positions itself strategically within this growing market, ready to harness Beeing Social’s deep-rooted expertise for its clients’ benefit.
Committed to innovation and excellence. The introduction of Buzz Bee Buzz signifies a pivotal step in the agency’s journey, marking its foray into influencer marketing with a tool to redefine industry standards.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
