MAM
ARENQ appoints Avnish Arora as strategic business advisor
Mumbai: ARENQ, a leading manufacturer in the energy storage battery sector, appoints Avnish Arora as strategic business advisor. In this pivotal role, Avnish will spearhead ARENQ’s energy storage business (BESS) and battery solutions across industrial segments, including oil & gas, power, solar and renewables, telecom, IT & data centers, railways & metros, defense, and aerospace.
Avnish brings over three decades of rich experience and deep domain expertise in battery energy systems, particularly in industrial sectors such as telecom, railways, data centers, and EVs. His foray into allied electronics further augments his understanding of the industry landscape.
ARENQ CEO V G Anil said, “We are delighted to welcome Mr. Arora to our team. His extensive experience, hands-on approach, and dedication to creating a rewarding work atmosphere align seamlessly with ARENQ’s values. Mr. Arora’s leadership style emphasizes a mission-driven approach with an emphasis on performance and flexibility, which will undoubtedly propel us towards our goals and reinforce our position as an industry leader.”
Before joining ARENQ, Avnish spent 24 years at HBL Power Systems Ltd, where he played a pivotal role in establishing the EV Power Train business and implementing the “Battery as a Service (BAAS)” concept for holistic product lifecycle management. He also successfully led business diversification from telecom to railways for train collision avoidance systems and steered the specialised/customised NICAD battery business for various government organisations and metro rolling stocks.
ARENQ strategic business advisor Avnish Arora commented, “I am thrilled to join ARENQ and contribute to its continued success. I am committed to fostering a culture of excellence and collaboration, where innovation thrives, and teams are empowered to achieve their fullest potential. With a deep understanding of the industry and a customer-centric approach, I look forward to driving technological advancements and delivering innovative solutions that address the evolving needs of our clients across diverse sectors.”
Avnish holds a Bachelor of Engineering (Electronics & Electrical Communication) from Thapar Institute of Engineering and Technology, Patiala (Punjab).
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
