MAM
Amandeep Khurana is Madison Media Plus COO
MUMBAI: Madison Media has appointed Amandeep Khurana as COO of Madison Media Plus. He will be based in New Delhi and will lead the Bharti AOR.
Khurana moves in from Spice Global group where he was head of marketing services and consumer insights.
In his 15 years of marketing experience, Khurana has also worked with agencies such as Rediffusion and Bates in brand planning.
Madison Media Group CEO Punitha Arumugam, “I am delighted to have Amandeep join our team and I am sure he will add a lot of value to our clients’ business through his diverse experience.”
Khurana added, “My previous roles in creative agencies and on the client side have sensitised me to the need for boundary-less thinking. mining consumer insights and applying them on a continuum of consumer touch-points is the need of the hour. At Madison, there is an opportunity to initiate a practice of “Strategic Planning sans Frontiers”. I am looking forward to this new innings in my career.”
Madison Media handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Asian Paints, Tata Tea, Bharti Axa, Dish TV, Imagine TV, Times Television Network and Indian Oil.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
