MAM
ace turtle appoints three senior leaders to drive business growth
Mumbai: ace turtle, a technology-native retail company has announced the appointment of three distinguished leaders to its senior management team. Rahul Rajan has been appointed as chief business officer – retail of fashion brands, Agnes Raja George as AVP and business head of Wrangler & central planning and Jitender Singh as AVP & business head of Lee. These strategic hires aim to bolster ace turtle’s growth and further its goal of revolutionising retail through technology.
Commenting on the appointments, ace turtle CEO Nitin Chhabra said, “We are excited to welcome Rahul, Agnes and Jitender to our leadership team. All of them bring extensive experience in retail and technology along with proven track records that will be invaluable as we continue to drive strong business growth. We continue to leverage our unique technology-driven operating model to launch new brands and scale the business of existing brands across India strengthening our position in the Indian retail industry and delivering exceptional value to our customers.”
Rajan will help drive growth across online and offline retail channels for all the fashion brands in ace turtle’s portfolio. He joins ace turtle with 15 years of experience, including seven years as a successful business operator and previously as a strategy and investment professional. Rahul’s expertise spans P&L management, strategy and business planning, business development and creating product and tech roadmaps. He joins ace turtle from Flipkart where he played a pivotal role in building new businesses in beauty, FMCG and fast fashion, and scaling complex multi-billion-dollar apparel businesses. He holds an MBA from IIM Mumbai.
George, with close to 23 years of experience in the fashion retail industry, Agnes specialises in P&L management, brand building, marketing, inventory planning, cash flow management and supply chain management. He has a proven track record in managing brands across department stores, exclusive brand stores, online marketplaces, and multi-brand outlet trade in India. Before joining ace turtle, Agnes founded and scaled the women’s wear brand De Moza and held various leadership roles at Landmark Group India, Aditya Birla Fashion and Lifestyle.
Singh brings 22 years of experience across online and offline channels, and across sports & fitness, lifestyle, FMCG and consumer durable categories. He has a strong background in building and leading direct and matrix teams to drive sustainable business growth. Before joining ace turtle, Jitender was senior director at Myntra, where he significantly grew the HRX and Nautica brands. His previous experience includes roles at Decathlon, 3M, Café Coffee Day, and TTK Prestige.
Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee and Wrangler, globally renowned toy retail chain toys “R” Us and Babie “R” Us and California-based casual wear brand Dockers for India and other South Asian markets.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
