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Karima Zmerli is Edelman's new global head - performance & predictive intelligence

NEW DELHI: Communications firm Edelman has tapped Karima Zmerli as global head of performance and predictive intelligence for its data and intelligence unit (DxI).  In the new role, Zmerli will lead performance and predictive intelligence globally and oversee media buying and marketing strategies...

MAM Media and Advertising People
Covid learnings: Brands need to remain authentic & relevant to their customer base

More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint.

Television TV Channels Regional
Wavemaker rolls out multi-audience planning platform Maximize

NEW DELHI: To address the complexities that media planners and clients face today as a result of increasing audience fragmentation, Wavemaker has introduced a first-of-its-kind AI-powered media planning platform called Maximize. The network has rolled out the product globally, allowing planners to...

MAM Marketing MAM
Wavemaker India bags media mandate for PagarBook

NEW DELHI: Wavemaker India has bagged the media mandate for PagarBook, which offers payroll and attendance management solutions for micro, small, and medium enterprises (MSMEs). The account will be handled from the agency’s Bengaluru office. Wavemaker India will manage integrated media mandate for...

MAM Media and Advertising Account
Wavemaker India retains media duties of Perfetti Van Melle

New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore entrusted with integrated media duties for Perfetti Van Melle India. Wavemaker India has been the media agency on records since 2006 in India. The multi-agency pitch...

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